Manafith Website Revamping

Categories

Brief

Manafith has a range of products and a customer base across Saudi Arabia and the GCC, with plans to expand its market through ongoing service development and improvement.

The project aims to enhance the website's design, functionality, and user experience, to effectively showcase Manafith's products and services and increase customer engagement. The revamp will also align the website with the latest industry trends and technologies to ensure it remains competitive and relevant in the market.

The Problem

Outdated Design and Functionality: The current website may have an outdated design and functionality, which could lead to a poor user experience and hinder customer engagement.

Limited Customer Engagement: The existing website might not effectively showcase Manafith's products and services, resulting in limited customer engagement and reduced conversion rates.

Goals

Business Goals:

1. Market Expansion: The primary business goal is to expand the market reach of Manafith by improving the website’s design, functionality, and user experience to attract a wider audience across Saudi Arabia and the GCC.
2. Increased Customer Engagement: Enhance the website to effectively showcase products and services, encouraging increased customer engagement, and potentially leading to higher conversion rates.
3. Competitive Relevance: Ensure that the revamped website aligns with the latest industry trends and technologies to maintain or gain a competitive advantage in the market.
4. Brand Image Enhancement: Improve the overall brand image of Manafith through a visually appealing and user-friendly website, creating a positive perception among existing and potential customers.

User Needs:

1. Intuitive Navigation: Users need an easy-to-navigate website structure that allows them to quickly find information about Manafith’s products and services.
2. Visual Appeal: Users expect a visually appealing design that effectively showcases the range of products and services offered by Manafith.
3. Mobile Responsiveness: With a growing number of users accessing websites via mobile devices, ensuring mobile responsiveness is crucial for a positive user experience.
4. Information Accessibility: Users require readily accessible information about Manafith’s offerings, pricing, and any ongoing promotions or services.
5. Interactive Elements: Incorporating interactive elements, such as product demonstrations, and live chat support, can enhance user engagement and satisfaction.