Client
Ministry of Communications and Information Technology, Egypt
My role
Service designer, UX researcher, product designer, visual / UI designer
Scope
Responsive web platform across multiple government authorities
Years
2019 to 2020
Timeframe
9 months
Brief
The Digital Egypt platform (منصة مصر الرقمية) gives Egyptians government services in an easy, personalized and modern way. It is part of Egypt’s Vision 2030 and the Ministry of Communications and Information Technology’s digital transformation strategy.
I joined Minds while it was the design consultancy for the platform, and served as senior UX and services designer. I worked with my team and with teams from several other companies on a product meant for more than 100 million Egyptians.
Starting with physical services
I started as a service designer, researching the physical services in Port Said Digital (بورسعيد الرقمية) and mapping them as service blueprints.
Then: Digital Transformation Egypt
1. Research
Conducted multiple research rounds on the services and on digital adoption.
2. Proposals
Proposed digitization solutions for several government services to the Minister of Communications and IT.
3. Design system
Designed and built the design system for the platform, and owned specific services.
Outcome
A government portal for more than 100 million Egyptians, built with flexibility and simplicity at its core.
