Client
Magalix Corporation
My role
Sr. product designer, visual / UI designer, UX writing
Scope
UX research, ideation, visual assets and user interface
Year
2021
Timeframe
Full-time designer for 1 year
Brief
Magalix was a cloud-native security and optimization platform for managing and securing cloud-native applications, containers, and Kubernetes clusters. It used machine learning and AI-driven analytics for policy-based enforcement, real-time monitoring, and actionable insights.
DevOps, DevSecOps and security teams across industries used it to get more visibility, security and efficiency in their cloud-native deployments. It integrated with the popular cloud providers and supported Kubernetes and containerized environments.
I helped Magalix improve the usability of its SaaS platform, which led to the company being acquired by Weaveworks.
My main impact
1. Strategy and design system
Built the strategy plan for product design and the design system.
2. Platform usability
Improved the platform’s usability by testing and revamping its dashboards.
3. New features
Designed new features that added value for the user: reports, creation wizards and dashboards.
Revamped dashboards
I revamped the dashboards into more tangible views for the user.
New features
Insights
I worked with the growth marketing team to raise the number of leads, using Hotjar as our main analytics and engagement tool with users and subscribers.
77%
Signup rate, up from 49% of visitors
+35
Net Promoter Score, from 92 participants
Usability testing
I ran testing sessions with our users, and dogfooding sessions with the internal team, to surface usability issues, visual issues and bugs in the product.
Takeaway
Improving Magalix’s usability and then watching Weaveworks acquire it taught me how much user-centric design drives business success. A seamless experience raises a product’s value and gets the attention of investors and acquirers.
I also learned how to work with cross-functional teams around the world, and that continuous user feedback is essential for a product with growth potential.
